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Alloy Wheels | Custom Alloys | Luxury Alloy Wheels



Terms & Conditions, Privacy Policy and Warranty Policy




The ‘company’ shall mean premier edition the “customer” shall mean the person buying /ordering the goods or services for which the work is to be done. Premier edition is the trading name for premier auto design.


Ownership of the goods or services shall not pass to the customer under any circumstances until the company has received in full (in cash or cleared funds) all sums due in respects of the goods, services and/or labour supplied by the company.


On appointment of the order we will call for an initial deposit of 50% of the total order value. This deposit is non-refundable on cancellation by the customer. Payment is accepted by bankers’ cheque or bank transfer made payable to “premier auto design” personal or company cheques will only be accepted if agreed in advance with premier edition and are subject to clearance. Vehicles or products will not be released unless full payment has been received.


All delivery dates are to be advised as accurately as possible at the time of order. Premier edition will always try to keep to the advised dates for a conversion and if delivery will be late will contact the customer to advice. Premier edition and its approved dealers will not be held liable for failure to deliver by an anticipated date.


There will be a 40% surcharge made to all mail order customers on items where there is an asterisk or stated and are pending the return of the original parts in good condition. Value added tax (vat) prices shown exclude uk vat.


We invoice our products with vat. In order to be accepted for a vat refund we will need a proof of exportation, issued by HM Customs and excise at the port of exportation. If we are exporting our products and you are a registered company within the EU we can place you in a zero-rated category as long as you supply us with proof of your company sales tax number.


Any quotations for shipments are only valid for 1 week after our quotation date due to price fluctuation on air / sea rates. We will send you an offer / quotation for parts including delivery. Using your own shippers is only allowed if full payment has been received by bank transfer.


Unless any special terms are agreed in writing between the company and the customer, where the goods are supplied for export from the united kingdom you shall be responsible (at your cost) for complying with any legislation or regulations governing the importation of the goods into the country of destination (including obtaining relevant licenses, permits and permissions) and for the payment of any duties and for supplying all relevant details to us where delivery is to be made at your premises. You will also be responsible to check those parts we supply are legally allowed to be installed on your vehicle or a clients vehicle in your country. Unless the goods are to be collected by you or your carrier from our premises, the goods shall be delivered at your nominated premises (as agreed by us).


Depending on the extent of the conversion it may be necessary for the company to test drive your vehicle, or have the vehicle delivered to specialist sub- contractors i.e. trimmers/body shop. In such respect a small amount of mileage may be accumulated. All of the companies’ drivers are fully insured and will ensure your vehicle is driven with the up most care and attention.


Any delivery date quoted is an anticipated date only and cannot be guaranteed by the company. However, the company shall use all reasonable endeavours to have the goods ready for delivery by the anticipated date. Should the company be unable to deliver the goods by the anticipated date the customer shall not be entitled to repudiate, terminate or cancel the contract. The company shall not be liable for failure to deliver by the anticipated date unless such failure shall result from negligence on the part of the company or from circumstances wholly within the company’s control.

The company shall in no circumstances be liable for any economic loss or other indirect or consequential loss damage or expense suffered by the customer by reason of the company’s failure to deliver by the anticipated date. All items must be checked before signing as claims for any damaged goods will not be accepted thereafter


We are happy to arrange installation of any product at our own or one of our agent’s workshops by individual arrangement. Please note that purchase of parts from premier edition does not infer or imply mandatory installation of said parts by premier edition or its agents. The sale of parts and installation of parts are considered a separate contract. Premier edition and its agents are at liberty to cancel either, for whatever reason prior to the installation date.

The sale of parts and installation of parts are considered a separate contract. Premier edition and its agents are at liberty to cancel either, for whatever reason prior to the installation date.


Premier edition products ore only subject to the terms and conditions of our warranty if registered within 14 days of purchase. Proof of purchase will be required. Warranty terms under the company warranty terms the company is obliged to correct/repair any defective work or products supplied within 12 months of purchase or completed conversion.

The warranty does not cover any third party interaction unless authorisation has been given in writing by premier edition. The warranty only applies to the original purchaser and is not transferrable. Our warranty does not cover the vehicle when used at any kind of motorsport or track event or used off-road. Our warranty does not cover vehicle transportation costs and all parts must be returned back to the company for inspection before warranty is confirmed. Once a wheel has been kerbed the wheel finish warranty is void. Any finish other than finishes undertaken by premier edition will be void any warranty of the products. Alloy wheels require special cleaning. We strictly suggest the use of commercial wheel cleaners is avoided. Please only use the same soap you would wash your vehicle with. We suggest you should wash your wheels at least twice a week using a sponge. Please do not use pressure washers to wash your wheels as this may damage the finish. If you see any stone chips please clean the area and cover with some clear coat / lacquer with brush.


It is the responsibility of the customer/vehicle owner to conform to regular vehicle safety checks i.e. correct tyre air pressures, wheel bolt torque, oil levels plus all the normal checks outlined by your vehicle manufacture etc. Please re-torque your wheels after having new wheels fitted. Please also check after having wheels fitted you have your locking wheel nut key. Premier edition does not hold any responsibility for damage incurred to your vehicle or premier edition added parts due to customer negligence. It is the owner’s responsibility to inform their insurance company before any conversions are undertaken.


Please be aware some of our products cannot be purchased separately, as some products are held for full conversions only. Certain parts are only supplied with a complete premier edition conversion or proof you have an existing premier edition conversion. Due to the desirability of our product some vehicles modified may be branded a premier edition when it is not a genuine premier edition vehicle. If in doubt please call us on 0208 904 1066 and we can check our warranty system for any information on a vehicle. Any vehicle with a premier edition conversion done by premier auto design will have a chassis plate mounted.


When having large wheels installed this may affect the general ride of the vehicle. We often give you suggested alternative tyre options. Please note if you chose a larger option this may slightly change the rolling diameter which affects the speedometer. Premier edition cannot be held liable for incorrect readings. Also when larger wheels are installed, you will need to adopt the way you drive the vehicle i.e. avoiding pot holes and mounting kerbs quickly as this will cause damage to your wheels. We suggest you have your vehicle alignment done every 6 months. Also check tyre pressures regularly wheel nuts or bolts must be re-tightened after the first 50 miles.


Caring for your wrap in order to keep it looking at its best for as long as possible, we would recommend that you always hand-wash your wrapped vehicle. Therefore, please take the following precautions when cleaning the vehicle:- do not subject your wrap to the following cleaning systems pressure washers, steam cleaners, industrial scrubbing machines (forecourt car-washes). If you expose your wrap to the above then you run the risk of the following occurring:- a pressure washer/steam cleaner will rip holes in the material; an industrial scrubbing machine will scuff the laminate and dull the colours of the wrap, an industrial scrubbing machine will also lift the edges of the wrap and cause it to peel back. Any damage caused by the above methods is easily identifiable and we cannot be held responsible for any damage caused in this manner. If you take care of your wrap then it will remain in good condition for between two to three years.

Removing the wrap from your vehicle may in some extreme cases remove original paint. The company is not responsible for any damage incurred during the removal of your wrap. Who you need to inform about your wrap: a] insurance: it is important that you advise your insurance company that you have had your vehicle part/fully wrapped. This way should you be in the unfortunate position of having an accident or need to claim on your insurance company then they are aware of the costs and materials that will need to be replaced. B] dvla: the dvla should only be contacted should the car be a permanent colour change. As vehicle wraps are temporary there is no need to advise them of your wrap. C] police: as part of the police’s vehicle database, your car registration is linked to the make, model and colour of your vehicle. If the police do a registration number check they may stop you and ask questions regarding the colour. It is very easy to demonstrate that the vinyl is temporary and not the true colour – simply lift your bonnet or your door shuts (if not wrapped).


Aftermarket accessories do not directly affect your existing manufacturer’s warranty. However, many people, including vehicle agents/manufacturers themselves do not know the law. We suggest you always talk to your local dealer about manufacturers after sales issues with a modified vehicle as very often warranty is open to discretion or interpretation. Premier edition cannot be held responsible for refusal of any warranty claims due to modified parts being installed to your vehicle. We suggest you speak to your local main dealers so see their take on this situation.


In october 2003, european union legislation affecting the motor trade came into force. Its full title is ‘block exemption regulations 1400/2002’ (in short ‘ber’). This legislation changes the way cars may be serviced and repaired, and gives motorists a lot more freedom in their decision about who should look after their cars. The ber covers areas such as who can service vehicles other than agents appointed by manufacturers and, more specifically to customers who are considering aftermarket products/parts that can be fitted to a vehicle. Below we draw upon in particular the issues that concern the fitting of replacement parts to a vehicle that are not the manufacturer’s original equipment.• where parts used are of matching quality as the component used for the assembly of a motor vehicle. (our products are often manufactured from a higher quality material than oem. I.e exhausts: t304-grade stainless steel and are manufactured using internationally-certified practices. Spare parts of “matching quality” identifies parts in the following way: spare parts made by any undertaking which can certify at any moment that the parts in question match the quality of the components which are or were used for the assembly of the motor vehicles in question.)• where parts used are of the same specifications and production standards as those used by the vehicle assemblers. (a revere exhaust system is designed to fit to oe mounting parts and components such as catalysts without any modifications (including cutting, welding and bending of any oe parts). Fitting is a simple process, which can be reversed or replaced at any time without causing damage to the vehicle or oe components.) An interesting point is that if the vehicle manufacturer itself offers spare parts of differing quality (e.g. an “economy” or “premium line”), he cannot prohibit its contractual partners (i.e. dealers and authorised repairers) from buying spare parts of the same quality from the independent market. The ber also covers service and maintenance during the warranty period and prohibits vehicle manufacturers ‘warranties from including conditions requiring that all parts used must be the va’s“original spare parts”. The european commission declared that such clauses in a warranty document would represent “an unjustified restriction for the consumer”.


You may cancel the contract no later than the earlier of: 5 days from placing your order; or a minimum of 48 hours before the date on which the goods are delivered to you; or the day immediately preceding the date on which the services are commenced, you may also cancel the contract if we are in material breach of the terms and conditions and you notify us of such breach and we fail to remedy any such breach within 21 days of receiving your notification.

If you cancel the contract according to condition then you must return any goods held by you to us at your own cost. We may collect goods from you again at your own cost. You must keep any goods to be returned to us in good condition and the original packaging. Upon cancellation we will return any money that you have paid to us but where you have paid us a deposit: we reserve the right to retain your deposit in full; invoice you for any other reasonable charges and expenses we have incurred in respect of the manufacture of the goods and/or the supply of the services invoice you for any costs or expenses associated with us collecting the goods from you.


Every effort is made to ensure all information produced is correct. Premier edition shall not be held responsible for typographical errors or errors in product or vehicle information. In the event a product is listed at an incorrect price or with incorrect information (including imagery) premier edition shall retain the right to refuse or cancel any orders placed. In addition to the price listed, the sale of goods or services are subject to value added tax, any other taxes, levies or duties, carriage, insurance costs, loading and unloading costs at order confirmation. Premier edition price lists and dealer codes are subject to revision without notice but we will only increase the price for the contract between the date of your order and when we deliver the goods and/or provide the services if there is an increase in the cost of raw materials, labour and/or other production costs, changes in the types or rates of tax contributions or levies.

The quantity and description of the goods and/or the type of services to be purchased by you are set out on the order form / quotation via post or e-mail.

We will endeavour to ensure that the goods are in accordance with our current brochure or other published literature relating to our goods and services from time to time and that our publications and websites are up to date in relation to the services that premier edition provides.

Where you have ordered goods that require fitting or installation and have not requested the services from us or where we are not able to provide you with the services and we supply only the goods themselves, premier edition will not be responsible for installing the goods. If the goods are damaged by any third party during or after the fitting process, we will not be liable to refund or replace the goods and any warranty supplied by us for the goods will be void insofar as any loss or damage that has resulted from the actions of any fitter or any fault in the fitting process. The goods you order (as set out in the order form/ quotation) will, as far as possible, be the same in appearance and operation as the demonstration products. We may change the specification of the goods (including substituting parts or materials) if it is necessary to comply with any safety or legal requirements. We will try to minimise any such changes to minor or technical alterations wherever possible and will not change the colour or appearance of the goods unless we agree it in advance with you.


Parts being removed from vehicles (original or scrap parts) shall be taken over by the contractual partner within a time limit of 2 weeks. After this period of time premier edition does not take responsibility for the storage. A replacement is excluded. The provision does not apply for parts, which have been set off or passed into the ownership of premier edition. If you need to extend the storage period or if you would like your old parts delivered to an address, please submit a request in writing within 8 working days of your vehicle leaving the workshop.


Premier edition is a registered trademark. All respective trademarks are the property of their rightful owners. Premier edition is not associated or affiliated with land rover. The information contained in the website / brochures etc is protected by copyright laws and should not be re-produced without written consent.


We reserve the right to defer the date of delivery, to cancel the contract, to reduce the volume of the goods ordered by you or suspend the provision of the services to you (without liability to you) if we are prevented from or delayed in the carrying on of our business due to circumstances beyond our reasonable control including, without limitation, strikes, lock outs or other industrial disputes (whether involving the workforce of the seller or of any other party), act of god, government actions, war riot, hostilities (whether war be declared or not), armed conflict, terrorist attack, terrorist activity, nuclear, chemical or biological contamination, sonic boom, civil commotion, invasion, revolution, malicious damage, compliance with any law or governmental order, rule, regulation or direction, accident, power failure, breakdown of plant or machinery, fire, flood, storm, disease, epidemic, default of suppliers or subcontractors, difficulties or increased expense in obtaining raw materials, labour, fuel, parts of machinery, or import or export regulations or embargoes. If the event in question continues for a continuous period in excess of 20 days either you or we shall be entitled to give each other written notice to end the contract.




Premier auto design and premier edition collectively or individually as appropriate (hereafter referred to as “premier edition”) is committed to protecting the privacy and confidentiality of information provided by all users of our websites.

This policy sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us.


We may collect the following data about you:

  • information provided by you by filling in forms on our site.

  • If you contact us, we may keep a record of any correspondence or conversations.

  • Details of any transactions you carry out through our site and of the fulfilment of your orders.

  • Details of your visits to our site and the resources that you access.


The data collected from you may be stored on a server. By submitting your personal data, you agree to this storing or processing. Premier edition will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this privacy policy.

Unfortunately, the transmission of information via the internet is not completely secure. While we will do our best to protect your personal data, premier edition cannot guarantee the security of your data transmitted to our site. Any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.


We use the information collected:

  • For statistical, demographic, marketing and transaction purposes, business administration, risk analysis and assessment, and to enable us to better understand the users of our website.

  • To contact you to monitor your satisfaction with the services provided by us.

  • To notify you about forthcoming events or features of the website.

  • To personalise your visit to the website.

  • To contact you for direct marketing purposes.

  • To pass information to third parties and to other companies within our group who may contact you.

  • To process and fulfil orders and to pass information to carriers to facilitate delivery of goods to you.

  • We (and the third parties to whom we may pass information) may contact you to tell you about products that may be of interest to you and for advertising and marketing purposes.

  • We may keep your information for a reasonable time to contact you about our products or services.

  • We (and third parties) may contact you by email, post, telephone, mobile phone or fax (by providing us with your contact details, you consent to our contacting you for marketing purposes).

  • We may send your information internationally (occasionally to countries outside the european economic area). Other countries may not offer the same level of protection of your information. Generally, however, we will not send information outside the european economic area unless we have taken steps to ensure that the data will be stored securely and protected in a similar way to the provisions under data protection act 1998.

  • For training purposes some telephone calls may be monitored.

  • When you enter an on-line competition or promotional feature, we may ask you for your name, address, telephone, fax number and email address so we can administer the contest or promotion and notify winners. Each promotion will be subject to its own terms and conditions but this privacy statement will cover each promotion.

We regard our databases as a valuable asset. Should the company be sold or any of its assets transferred this may include databases. Such sale or transfer could be to a country outside the european economic area. In consenting to use this service, you consent to such potential use of your personal information.

By inputting your personal data on this website, you consent to the collection and use of this information by us in accordance with this privacy policy. Please do not provide any information to us if you do not agree to this.

We may contact you by email, post or telephone.

Additionally, we may use your personal data to analyse our customer profiles and for statistical purposes. We may share this statistical information with third parties as part of market research purposes. We may also share your selected third party companies. Premier edition will not rent out or sell our customer lists to any other organisation.


We may disclose your personal information to other members of our group of companies. We may also disclose your personal information to third parties. In the event that we sell or buy any business or assets, in which case we may disclose your personal data to the prospective seller or buyer of such business or assets.

If premier edition or substantially all of its assets are acquired by a third party, in which case personal data held by premier edition about its customers will be one of the transferred assets. If we are under a duty to disclose or your personal data in order to comply with any legal obligation or to protect the rights, property, or safety of premier edition, our customers, or others. This includes exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction.


You have the right to ask us not to process your personal data for marketing purposes. We will usually inform you (before collecting your data) if we intend to use your data for such purposes or if we intend to disclose your information to any third party for such purposes. You can exercise your right to prevent such processing by checking certain boxes on the forms we use to collect your data.

You can also exercise the right at any time by contacting us at or in writing to: Premier edition unit 7 Watkin Road, Wembley, Middlesex, London, HA9 0NL.

Our website may contain links to other websites that may be of interest to you but which are outside of our group. Please note that this privacy policy applies only to our website. Websites which are linked from our website may not have privacy policies or they may use your personal information in ways which are different to those set out in this policy. Premier edition is not responsible for the content, privacy or security of other websites.


We may collect information about your computer, including where available your ip address, operating system and browser type, for system administration. This is statistical data analysed for browsing actions and patterns does not identify any individual.

For the same purposes, premier edition may obtain information about your general internet usage by using a cookie file which is stored on the hard drive of your computer. Cookies contain information that is transferred to your computer’s hard drive. They help us to improve our site and to deliver a better and more personalised service.


They enable us:

  • To estimate our audience size and usage pattern.

  • To store information about your preferences, and so allow us to customise our site according to your individual interests.

  • To speed up your searches.

  • To recognise you when you return to our site.

You may refuse to accept cookies by activating the setting on your browser which allows you to refuse the setting of cookies. However, by doing so, you may be unable to access certain parts of our site. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you log on to our site.


You have the right to access information held about you. Your right of access can be exercised in accordance with the act. Any access request may be subject to a fee of £10 to meet our administration costs in providing you with details of the information we hold about you.


This privacy policy may be amended from time to time and amendments published on our websites.


Questions, comments and requests regarding this privacy policy are welcomed and should be addressed to us at or in writing to: premier edition limited, unit 7 watkin road wembley middlesex london ha9 0nl uk.




 premier edition reserves the right to change its warranty policy at any time, without notice. This warranty is non-transferable.

This warranty applies only if purchased from a premier edition forged & cast  wheels authorised dealer or distributor. The retail customer’s receipt and the authorised dealer’s invoice must be sent with the wheel. Premier edition will inspect and determine if the wheel will be covered under warranty. Premier edition is not responsible for shipping or transportation of wheels for warranty consideration.


The wheels are warrantied for 12 months against the lacquer cracking, peeling or other cosmetic defects, as long as proper maintenance has been done. Wheel corrosion is not covered.


  • wheels that are painted or finished by anyone else or a third party.

  • wheels are disassembled.

  • wheels are used for racing applications.

  • pressure washers used at most car washes will damage painted wheels and void the warranty.

  • damage to the finish as a result of improper cleaning* is not covered under this warranty. Examples of improper cleaning include, but are not limited to: the use of harsh chemicals, abrasive polishes, automated car wash equipment, cleaning when hot


  • wheels are damaged by weather or road conditions, hazards/accidents; physical/chemical, sand, stone chips, snow, salt, brake dust.

  • wheels are not installed properly. (wrong lug nuts, studs, balancing weights and torque)

  • wheels are altered (changing pcd, hub, offset)

  • wheels are disassembled.

  • wheels are used for racing applications.

  • any labour costs incurred for dismounting and mounting wheels is not covered under this warranty.

  • towing costs and rental cars are not covered under this warranty.


  • aftermarket wheels installation may require some vehicle modification….for which premier edition is not responsible.

  • wheels should be inspected for proper fit prior to tyre mounting.

  • returned wheels are subject to a 25% restocking fee. No exceptions.

  • re-torque lug nuts after 500 miles of driving.

  • wheels should only be cleaned with soft soap and water.

*Please see care and cleaning section. For more information please contact us.

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